The following is an excerpt from my book, Building a Bold Brand. To learn more...
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Do I need to use the ® registration symbol with my trademark? (video)
If Apple does not use the ® with their trademark...
Read More >>>Registration is the ultimate ‘level up’ in the game of trademark protection
Registration is the ultimate ‘level up’ in the game of...
Read More >>>A brand management checklist for time of crisis
As all businesses face some level of crisis right now due to COVID-19, Erik shares...
Read More >>>One of the Best Features of a Trademark Registration: It Never Sleeps
A trademark registration never sleeps as it works for the...
Read More >>>Why your trademark lawyer will not be replaced by artificial intelligence
Each time I go to a legal conference or a...
Read More >>>Questions to Ask Your Trademark Lawyer
There are several critical questions you should ask your trademark lawyer before hiring their services. In this podcast Erik shares some of these...
Read More >>>Letter of Protest to a trademark application – what is it?
A letter of protest for a trademark application is actually...
Read More >>>Peltonism: boring brands blend in before being forgotten
Boring brands don’t leave the same impact that bold ones do. For more Peltonisms®, see...
Read More >>>USPTO’s proposed trademark fee increases will impact all filers (video)
Erik details the latest fee proposal from the USPTO, and...
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