Although it takes a while to complete the trademark application process, Erik suggests you pay...
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Do Restaurants Need Trademark Protection?
The following is an edited transcript of my video Do Restaurants Need Trademark Protection? Over...
Read More >>>Top Trademark Trends of 2020
The year in review is one of Erik’s most popular episodes. No doubt COVID-19 has made this year a challenging one with vast...
Read More >>>Top Trademark Trends of 2020
By Erik Pelton® This year – despite the cliché – has been unprecedented in many ways; it featured the COVID-19 pandemic, lockdowns, quarantines,...
Read More >>>USPTO Trademark Application features many puzzle pieces to assemble
The following is an excerpt from my video, The Many...
Read More >>>Trademark Searches – what is a TESS search, a common law search, a clearance search,...
The following is an edited transcript of my video All...
Read More >>>Trademark Search Tips and Oddities
Did you know that the USPTO trademark database is a goldmine with a wealth of information? But the key is knowing how to use...
Read More >>>Peltonism: Naming a new product or service is painting with a blank canvas; be boring or b...
For more on Building a Bold Brand, see my recently...
Read More >>>The importance of proper trademark filing signatures
Properly signed applications, renewals, and other submissions to the USPTO are critical. In this episode,...
Read More >>>Important notice regarding USPTO trademark fee increases effective Jan. 2, 2021
The USPTO filing fees for new applications and for renewals...
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