I was quoted in an article by World Trademark Review...
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How to Monitor for Infringements
Part of keeping a brand and trademark strong requires monitoring for and addressing infringements. In this episode, Erik explains trademark monitoring and provides...
Read More >>>Measuring brand strength with the Bold Brand Scoresheet
The following is an edited transcript of my video, How to Use the Bold Brand...
Read More >>>Publication scam from WTP targeting trademark filers continues
If WTP sent you mail about publication in a trademark...
Read More >>>Great Trademarks Are Everywhere, Even in the Trash
Creative brand names can be found anywhere, even on a garbage truck. Listen as Erik...
Read More >>>Trademark Registration = a Vaccine to Protect Your Brand From Danger
Trademark registration acts much like a vaccine: a proactive step...
Read More >>>Invest in your brand protection, and watch it grow
I confess that I’m no expert on investing, stocks, and finance. But I do know...
Read More >>>Invest in Your Brand Protection and Watch it Grow
Are you investing in the stock market or other investment vehicles? Erik strongly believes that...
Read More >>>Building a Bold Brand: What Makes This Book Different
There are three things that I believe set Building a Bold Brand: The foundations of...
Read More >>>Building a Strong Office Action Response
There are four key elements to a strong office response and finding compelling evidence. Listen as Erik explains these four separate components and...
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