The proper trademark symbol is generally use on the right shoulder of the word or...
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Trademark Lessons from a Year of Pandemic and Quarantine
The following is an excerpt from my video 5 Trademark Lessons from a Year of...
Read More >>>What is a Brand Style Guide?
In this episode, Erik explains the value of a brand style guide, and provides examples of the key elements in a style guide...
Read More >>>Customs and Border Patrol Registration for Your Trademark
Many business owners may not realize that if they deal with tangible goods, they can...
Read More >>>Can You Change a Trademark?
The following is an edited transcript of my video, Can You Change a Trademark? Brands often evolve over time, and sometimes brand names...
Read More >>>What is a Likelihood of Confusion?
In trademark applications and disputes, a common issue is whether or not there is a likelihood of confusion. In this segment, Erik breaks...
Read More >>>Amazon Brand Registry for trademark applicants
The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners....
Read More >>>Celebrating Three Years of Tricks of the Trade(mark)
Time flies when you are having fun! In a special episode, Erik reflects on three...
Read More >>>What does a trademark portfolio look like?
A portfolio of trademarks entails multiple brand names, logo, slogans, and/or other source indicators protected...
Read More >>>How to Monitor for Trademark Infringements
The following is an edited transcript of my video, How to Monitor for Infringements. In...
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