Posted on July 21, 2021 by Erik

Having Trademark Registration is Like Double Insurance for Your Brand

Trademark registration can act like fire insurance, smoke detectors, and...

Posted on July 19, 2021 by Erik

How to build a portfolio of trademarks

Building a portfolio of trademarks begins with one. But many – if not most – businesses have several potential trademarks to put in...

Posted on July 15, 2021 by Erik

Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset U use mark properly...

Posted on July 14, 2021 by Erik

Do you realize that your trademark can be used in many places and many ways? Erik shares more than 50 insightful ways to...

Posted on July 12, 2021 by Erik

We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand...

Posted on July 9, 2021 by Erik

Decision tree: Is This a Trademark Scam? If you receive mail that looks like it is about a trademark application or trademark registration,...

Posted on July 7, 2021 by Erik

Like the incredible amount of flowers that blossom every spring, there is a tremendous variety of trademarks. In this episode, Erik makes a...

Posted on July 6, 2021 by Erik

The following is a transcript of my video Vaccinate Your...

Posted on July 5, 2021 by Erik

The huge influx of US trademark application filings from China...

Posted on June 30, 2021 by Erik

There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for...