The following is an edited transcript of my video How to Water Your Brand for Growth Do you have a green thumb and...
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Brand Protection Cheat Sheet
Erik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. For...
Read More >>>New Tools and Procedures Under the Trademark Modernization Act
I recently gave a presentation regarding the Trademark Modernization Act....
Read More >>>Most Valuable Trademark Features of the USPTO Website
The following is an edited transcript of my video Most Valuable Trademark Features of the...
Read More >>>EMP&A comments on Trade Regulation Rule on Impersonation of Government and Businesses
In our continuing effort to combat trademark scams and raise...
Read More >>>USPTO website: packed with trademark tools for brand owners
The USPTO website at www.uspto.gov is packed with trademark and brand protection resources. See more...
Read More >>>#1 Tip When Applying for Trademark Registration
Over the years, Erik has shared dozens of trademark registration tips. In this episode, he...
Read More >>>The worst marketing mistake I ever made
I’ve made many mistakes in business over the years. Far and away, the worst marketing mistake I ever made was paying money –...
Read More >>>Key Trademark Search Terms
The following is an edited transcript of my video Key Trademark Search Terms I recently saw an ad for a new children’s play...
Read More >>>3 Ways to Overcome a Likelihood of Confusion Trademark Refusal from the USPTO
The following is an edited transcript of my video 3...
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