The following is an edited transcript of my video 25 Tips from a Former Trademark...
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Do These 5 Things When Starting a New Business
We are a small business and we specialize in helping small businesses protect their brands....
Read More >>>10 Questions to Ask When Hiring a Trademark Lawyer
The following is an edited transcript of Chapter 12 of my book video Building a...
Read More >>>25 Reasons to Use a Trademark Attorney
There are an infinite number of reasons for an attorney to help you with your brand protection. Erik shares his top 25 in...
Read More >>>Read this if you received a USPTO Office Action for your trademark application
The following is an edited transcript of Chapter 11 of...
Read More >>>Be Like Taylor: 3 Swift Trademark Tips
Taylor Swift’s musical success is undeniable, and her brand protection is equally impressive. Erik shares 3 trademark tips inspired by Taylor.
Read More >>>Today’s Trademark Registration is More Valuable than Ever
The following is an edited transcript of Chapter 10 of...
Read More >>>25 Classes of Goods and Services at the USPTO
When applying for a trademark, it’s important to use the correct classification for your goods...
Read More >>>Is it too late to apply for trademark registration if you are already in business? Probabl...
The following is an edited transcript of Chapter 9 of...
Read More >>>The Role of Trademarks in Erik’s Favorite Legal Movie
Erik describes how his favorite comedy movie uses the power of a trademark to win...
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