A good slogan can be a tremendous asset for a brand. Erik shares examples of memorable slogans, and provides tips on how to...
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Trademark Protection for eSports and Gamers
The following is an edited transcript of my video Trademark Protection for eSports and Gamers...
Read More >>>Update on Trademark Backlog at the USPTO
Increased delays and backlogs can be expected when filing for a new trademark application and dealing with the USPTO. Erik explains more about...
Read More >>>Preview of Building a Bold Brand on Audio and Video
Due to the success of his book, Building a Bold Brand, Erik shares news about...
Read More >>>What I learned at the 2022 INTA International Trademark Association Conference
Takeaways from the annual trademark conference, held in Washington, DC...
Read More >>>Sounds, Colors, Scents, and Other Nontraditional Trademarks
The following is an edited transcript of my video Sounds, Colors, Scents, and Other Nontraditional...
Read More >>>The Benefits of Trademark Monitoring
Once you have an established and protected brand, there are significant benefits to monitoring for possible infringements and conflicts. In this episode, we...
Read More >>>Does My Non-Profit Need Trademark Protection?
The following is an edited transcript of my video Does My Non-Profit Need Trademark Protection?...
Read More >>>Even Trademark Lawyers Make Branding Mistakes
The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes...
Read More >>>Introducing: the Building a Bold Brand Wheel
The are 8 main types of word tools for creating bold brand names. See my...
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