Borrowing from the world of carpentry, Erik uses the “Measure Twice, Cut Once” metaphor to explain its analogy to the world of trademark...
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What is the Trademark Modernization Act
The following is an edited transcript of my video What is the Trademark Modernization Act?. There’s a lot to unpack in the Trademark...
Read More >>>What Are Common Law Trademark Rights?
Did you know that a brand can acquire some trademark rights without registering at the USPTO? Erik explains what these common law trademark...
Read More >>>Trademark Applications: What You See vs. What You Don’t
The following is an edited transcript of my video Trademark Applications: What You See vs....
Read More >>>Prior Preparation Prevents Poor Performance
In this episode, Erik outlines 7 steps to consider prior to submitting a trademark application...
Read More >>>Copyright Concerns When Using Others to Create Content
The following is an edited transcript of my video Copyright Concerns When Using Others to...
Read More >>>3 Things I Learned in Law School That I Apply to Trademarks Everyday
In this episode, Erik shares several critical lessons learned in...
Read More >>>How to Protect a Book Title
Book titles are special in the world of trademarks. Watch or listen to this episode as Erik reveals why they are harder to...
Read More >>>The Trademark Scam Decision Tree
The following is an edited transcript of my video The Trademark Scam Decision Tree Past listeners and viewers of my videos and podcasts...
Read More >>>What Information Becomes Public in a Trademark Application?
The following is an edited transcript of my video What Information Becomes Public in a...
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