The game of pickleball has become the fastest growing sport in the US and trademark filings at the USPTO are a proof of...
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Brand Protection Cheat Sheet
The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so...
Read More >>>3 Different Ways to Overcome a Likelihood of Confusion Trademark Refusal from the USPTO
Arguments, consents, and cancellations are the potential ways to overcome...
Read More >>>The Recipe for Strong Trademark Protection
The following is an edited transcript of my video The Recipe for Strong Trademark Protection....
Read More >>>A Guide to Our Website at ErikPelton.com
Our website is packed with information, resources, videos, and much more exploring the world of trademark protection and registration. In this episode, Erik...
Read More >>>An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute
The following is an edited transcript of my video An...
Read More >>>Our Unique Patent Pending Tool at EMP&A
Have you ever wondered how our firm at EMP&A manages several hundred trademark filings each...
Read More >>>Building a Bold Brand Wheel: 8 Types of Bold Brand Names
The following is an edited transcript of my video Building a Bold Brand Wheel: 8...
Read More >>>Examples of Great Branding
What branding lessons can be gleaned from other successes? In this episode, Erik shares several great examples of such branding lessons and how...
Read More >>>When Should I Apply for Trademark Registration?
The following is an edited transcript of my video When Should I Apply for Trademark...
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