What does an examiner at the USPTO consider when they review a trademark application? And...
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The Benefits of Trademark Monitoring
The following is an edited transcript of my video The Benefits of Trademark Monitoring. Trademark monitoring is a tremendous tool in the toolkit for...
Read More >>>The Golden Ratio of Trademark Protection
The following is an edited transcript of my video The Golden Ratio of Trademark Protection. We love sunflowers at Erik M Pelton &...
Read More >>>The Biggest Change to Trademark Applications in Many Years
Beginning in December 2022, the USPTO is implementing the most significant change to the trademark...
Read More >>>Protecting a Law Firm Brand
Law firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares...
Read More >>>Tips when Brainstorming New Business and Brand Names
The following is an edited transcript of my video Tips for Brainstorming New Business and...
Read More >>>5 Things Yoga Taught Me About Trademarks
What lessons from practicing yoga can be applied to trademarks? Erik shares some of his insights in this week’s Tricks of the Trade(mark)....
Read More >>>Trademark Protection for Bands and Musicians
The following is an edited transcript of my video Trademark Protection for Bands and Musicians....
Read More >>>Can an emoji also be a trademark?
Can you register an emoji as a trademark? Erik and his team had a lot of fun recently creating their own emoji –...
Read More >>>The 5 Ws of Copyright Registration
What is a copyright registration? Who can register? When should you register? Where is a copyright registered? And finally, why would you want...
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