The following is an edited transcript of our video International Trademark Registration Basics. We often...
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What is Trade Secret Protection?
When we think of intellectual property, we often think of trademarks, copyrights, and patents. Trade secrets (think Coca-Cola recipe, WD-40 blend, and Google...
Read More >>>The Value of a Trademark Attorney is Supported by Data
The following is an edited transcript of my video Data Demonstrates the Value of a...
Read More >>>Some Trademarks are Better Than Others, Here’s Why
The following is an edited transcript of my video Why Some Trademarks Receive More Protection...
Read More >>>What Is the TTAB?
The Trademark Trial and Appeal Board (TTAB) is an administrative court at the US Patent and Trademark Office (USPTO). Erik explains what the TTAB is, the types of cases it handles, and how it functions...
Read More >>>Jingles can be powerful tools for brands
The following is an edited transcript of my video The Power of Brand Jingles. A jingles is a form of slogan, but with...
Read More >>>Five Ways to Strengthen Your Brand for Free
The following is an edited transcript of my video 5 Free Ways to Strengthen Your...
Read More >>>Trademark Ins and Outs
What’s hot and what’s not in the world of trademark protection? Erik shares his list in this video.
Read More >>>Trademark Registration Gives a Brand Double Protection
The following is an edited transcript of my video Trademark Registration Provides Double Protection. Trademark...
Read More >>>Rebranding? Do these three things
The following is an edited transcript of my video 3 Things to Do When Rebranding We frequently work with businesses that are in...
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