Anatomy of a trademark portfolio: Vail Ski Resorts

Vail Ski Resorts is a conglomerate of 20+ resorts around the world. And they have a great portfolio of names, logos, slogans and trademarks — including a nontraditional trademark for a jacket design.

• EPIC PASS
• SNOWCIAL
• LIKE NOTHING ON EARTH
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• SKE-COLOGY
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