I am posting this from the Acela train between Washington, DC and New York City. The train has wireless internet (I’m not sure if they all do yet, but I believe most of them do).
The Acela brand name is a great one, in my opinion. It is a “coined” term as far as I know – a made up word. These are generally the strongest types of trademarks (think Kodak, eBay, Exxon, Google) and receive the most protection.
The name has a quick flow, much like it should for high speed train. And it evokes the word “accelerate”.
The logo is nice too. It apparently was inspired by a turtle image, which a bit odd to connote speed. Article here.
Wiki about Acela service here.
All in all, the name is unique, it reveals something about the brand – speed – and I love it. The service is great too!
Lesson: A unique name that tells consumers something about the image and characteristics of the brand is the best kind.
