Trademark Guide to Super Bowl XLIX: NEXT GAME UP/TITLE TOWN (Patriots) v LEGION OF BOOM/THE 12's (Seahawks)

Sunday is the Super Bowl®. In addition to the football game, Super Bowl Sunday is all really about brands – teams, television networks, advertisers, celebrities, and more.

For this year’s game, here is a lineup of some of valuable and important trademarks that will be on display Sunday (click trademarks or images for U.S. Patent and Trademark Office records):

UNIVERSITY OF PHOENIX STADIUM – registered for Entertainment services, namely providing multi-purpose stadium and athletic field facilities for sporting events, concerts, corporate events, social functions, conventions and trade and consumer shows; information services, namely, providing information relating to sporting and entertainment events and activities by means of the internet
Halftime performer KATY PERRY – Entertainment services in the nature of live musical performances…
- LET LOVE RULE (t-shirts) from Perry’s special guest Lenny Kravitz

NEW ENGLAND TRADEMARKS

DO YOUR JOB – registered in 2014 for entertainment services, namely, providing expert commentary on sports events via the Internet
NEXT GAME UP – registered in 2014 for entertainment services, namely, providing online information in the field of sports and sporting events related to football games, competitions and exhibitions; providing a website featuring photographs and other multimedia materials in the field of sports and sporting events related to football games, competitions and exhibitions.
THE BELESTRATOR – Entertainment services, namely, providing expert commentary on sports events via television or the Internet
WE ARE ALL PATRIOTS – Fan clubs; online fan clubs; entertainment services, namely, providing online information in the field of sports and sporting events related to football games, competitions and exhibitions; providing a website featuring photographs and other multimedia materials in the field of sports and sporting events related to football games, competitions and exhibitions; providing online newsletters and alerts in the field of sports and sporting events related to football games, competitions and exhibitions
– variety of goods and services
PATS – T-shirts, sweatshirts sold to promote an affiliation or association with a professional football team
REVIS ISLAND [Darrelle Revis] – t-shirts, sweatshirts, sweatpants, hats, footwear, sleepwear, swimwear
[Tom Brady] – entertainment and education in the nature of on-going audio visual and multimedia interactive programming providing information on celebrities distributed over a global computer network; Clothing, namely, hats and shirts
WILFORK YOU UP [Vince Wilfork] – T-shirts
GET GRONK’D and GRONK NATION – owned by Gronk Nation, with statement “The name(s), portrait(s), and/or signature(s) shown in the mark identifies Robert Gronkowski, Christopher Gronkowski, Daniel Gronkowski, whose consent(s) to register is made of record.”
BLOUNT FORCE TRAUMA [LaGarette Blount] – t-shirts
TROPHY TOWN [owned by Kraft Group LLC] – T-shirts, sweatshirts, baseball caps, knit hats

SEATTLE TRADEMARKS

– several registrations
SEATTLE SEAHAWKS – ENTERTAINMENT SERVICES IN THE FORM OF PROFESSIONAL FOOTBALL GAMES AND EXHIBITIONS
WE ARE 12
THE 12’s – pending application for Arranging for ticket reservations for professional football games and other football entertainment events connected with professional football; Arranging of contests for fans in connection with professional football games; Entertainment in the nature of professional football games; Entertainment services, namely, arranging and conducting of competitions for games of skill and chance and spirit competitions for professional football sports fans; Entertainment services, namely, conducting contests for fans in connection with professional football games; Fan clubs for professional football fans; organization of professional football games and games for professional football fans; organization of sports events in the field of professional football; Organizing community sporting and cultural events; Organizing exhibitions for the entertainment of professional football fans; Organizing sporting events, namely, professional football and sporting events for professional football fans; Providing information relating to professional sports and professional sporting events; Providing on-line newsletters in the field of professional football; Providing online newsletters in the field of professional football via e-mail
– registered for ‘Accepting and administering monetary charitable contributions; Charitable fund raising; Philanthropic services concerning monetary donations; Political fund-raising services; Providing college scholarships; Providing educational scholarships; Providing grants to charitable organizations’
LEGION OF BOOM – towels
BLITZ – registered by Seahawks for “Entertainment services in the nature of a team mascot for a professional football team; public appearances by a mascot, both live and via broadcast over television, cable, satellite and/or worldwide web”
BEAST MODE: Registered by Marshawn Lynch for t-shirts
RUSSELL WILSON owns several pending applications, including:
- DANGERUSS WILSON – Entertainment services, namely, live, televised and movie appearances by a professional entertainer; Entertainment services, namely, participation in professional football; Entertainment services, namely, personal appearances by a professional athlete
- WHY NOT YOU – charitable fundraising