Market Your Firm Like a Pro
AIPF Brand of Excellence Presentation
Wednesday, December 11, 2013 at 12:30PM EST
As the marketplace for intellectual property services grows, is your boutique IP firm taking advantage of today’s marketing tools, and consistently connecting with a pipeline of potential clients? Erik Pelton grew his trademark practice from humble beginnings to a position of thought leadership representing hundreds of trademark applicants each year. This WebIPHour will discuss how to make time for marketing, and where to focus on your practice’s marketing efforts. Topics will include:
- Websites
- Social Media
- Newsletters
- Blogs
Erik Pelton is the founder of Erik M. Pelton & Associates, PLLC, a boutique trademark firm in Falls Church, Virginia. Prior to starting the firm, Erik worked for two years as an examiner at the USPTO. In more than 10 years of private practice, he has registered nearly 2,000 1,00 U.S. trademarks for clients, represented dozens of parties in Trademark Trial and Appeal Board disputes, and practiced before the U.S. Court of Appeals for the Federal Circuit. He is also the creator of the Apptorney iPhone® application for intellectual prop erty attorneys.
SPACE IS LIMITED
COST TO PARTICIPATE
Fee Waived for AIPF Member Attorneys
Fee Waived for In House Counsel/Corporate Managers
$100 per Telephone Line for Non AIPF Member Practicing Attorneys PAY BY CREDIT CARD
*For membership information, please contact AIPF Executive Office at admin@aipf.com or 1.201.403.0927.
