qI love non-traditional trademarks. I think the future of branding (really, the future has already arrived) will see an increasing number of non-traditional trademarks – colors, shapes, sounds, etc. – used by brands to differentiate themselves.
Here are ten rather well known non-traditional brand symbols that are not, too my knowledge after extensive searching, registered:
| Ohio State football: dotting the ‘i’ | |
| Virginia America airlines – lighting |  |
| Whistle in “Old Spice” commercials | |
| Rickie Fowler’s orange golf outfit |  |
| Chris Berman homerun call:Back back back back …. Gone | |
| Vineyard Vines store config(photo via http://www.jarrettbay.com) |  |
| Jeopardy theme song | |
| “Live from New York…. Its Saturday Night!” | |
| An image featuring ‘Flo’ from Progressive Insurance advertisements– Progressive even has a webpage with tips for dressing like Flo for halloween |  |
| Seahawks 12th man flag raising http://www.seahawks.com/12th-Man/index.html | |
