Erik Pelton

Founder & Lead Attorney

Erik is all about energy, when he’s representing clients; speaking at a conference; teaching trademarks at Georgetown University; or leading the trademark clinic at Howard University, where he guides students as they work with pro bono clients. Through it all, Erik draws on his superpower – the ability to distill complex legal principles and procedures into digestible, understandable, and actionable concepts.

Erik’s talent for clarity allows him to not only paint a clear picture of the why, but also the what’s next as he explains options and possible paths forward for clients as they build and grow successful brands.

After cutting his teeth as a trademark examiner for the USPTO, Erik has, in the years since, grown his trademark law practice with the enduring ideals of customer service and affordability. Today, with more than 4,000 client trademark registrations to his name, as a published author, creator of an app for trademark practitioners, and host of the “Tricks of the Trade(mark)” podcast, you won’t find anyone else who will care about your business’ brand as passionately as he will. Get in touch.

Erik is licensed to practice in New Jersey and the District of Columbia. Law practice limited to federal trademark matters.

Erik’s Favorites
Logo: FedEx
Coffee: Drip
Band: Tedeschi Trucks Band
Trip: RV journey across the U.S. to the Grand Canyon
Mantra: Slow and steady wins the race.

Curriculum vitae