The following is an edited transcript of my video Measuring the Competition.
There are a lot of trademark lawyers out there, and different firms can be a fit for different trademark owners depending on the client’s needs. If I were hiring a firm, Here are some things to consider.
- If one competitor is much cheaper than the average in the field, you might ask “Why would I choose the cheapest option if it’s not providing all of the same things that the other options might provide?”
- Do they charge flat fees or hourly fees or a combination?
- Do they have former USPTO examiners on staff?
- How much experience do they have?
- Do they own trademark registrations of their own and practice what they preach?
- Do they educate others in the field of trademarks by teaching, providing webinars, or creating content?
- Do they use patent pending software that’s proprietary and developed for their clients?
- How many registrations have they obtained for their clients?
- Do they have a laser focus on trademarks?
- Do they take part in policy discussions with organizations, associations, and the government agencies that are involved in the world of trademarks?
- Do they provide personal service or do they have layers of people to talk to before you get to the actual attorneys handling of the work?
- Have they published any books?
- Do they provide free information and resources on their website to help educate others about their trademark needs and the world of trademarks?
- Are they invested in providing pro bono services and giving back to those who may not have the resources available to do it on their own?
Learn more about our experience at:https://www.erikpelton.com/about/
