To be a bold brand, solid roots should be established from the start. Without a proper foundation, it is much more challenging for a brand to be bold and to achieve considerable trademark protection.
The solid roots established by bold brands include:
- A creative name
- A name that is unique in the industry
- Experienced counsel
- Trademark registration
- Proper use of trademark symbols
- Monitoring and enforcement of any infringements
- Timely renewal of any trademark registrations
For more Trademark Visuals, see:
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