The following is an edited transcript of my video What Information Becomes Public in a...
Read More >>>Monthly Archives: June 2022
How NOT to Protect Your Trademark?
In this week’s whimsical episode, Erik takes a sarcastic approach about what NOT to do in order to protect a trademark. Press the...
Read More >>>Each trademark application has a unique blueprint
A lot of design and planning goes into the drafting and filing of a trademark...
Read More >>>Recent Study Shows How Companies That File Trademarks are More Profitable
Trademark filings at the USPTO generally track the economy and...
Read More >>>How Does the Supply Chain Impact the World of Trademarks?
The following is an edited transcript of my video How Does the Supply Chain Impact...
Read More >>>Why Restaurants Need Trademark Protection
Of the thousands of trademark applications that Erik has helped file and protect over the...
Read More >>>On World Anti-Counterfeiting Day, shouldn’t we start by stopping those imitating the...
Today is apparently something called “World Anti-Counterfeiting Day”. This day...
Read More >>>Branding Lessons from Formula1
Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race.
Read More >>>The Value of a Great Logo
A great logo can communicate a lot about a brand. Logos can become registered trademarks too. In this episode, Erik shares several examples...
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