It has been a little while since I’ve seen a...
Read More >>>Monthly Archives: January 2022
Building a Bold Brand Wheel: 8 Types of Bold Brand Names
Erik breaks down the various categories of bold brand names and explains how they can...
Read More >>>We’re growing (again) ! Seeking trademark associate attorney to join our team at EMP...
We are growing again at EMP&A. We are excited to...
Read More >>>What does it say if you file a trademark application without an attorney?
It says a lot if you file a trademark application...
Read More >>>Study Finds That Companies With Trademarks Filings Are More Profitable
The following is an edited transcript of my video Recent...
Read More >>>3 Steps to Protect Your Brand in the New Year
As we enter a new year, Erik discusses three basic yet critical things that businesses...
Read More >>>EMP&A comments on USPTO’s transition to issue electronic trademark registration...
The USPTO recently announced, via notice in the Federal Register,...
Read More >>>Top Trademark Trends of 2021 and 2022 Preview
In this annual review of the year in trademarks, Erik discusses key trademark developments from...
Read More >>>EMP&A Accepting Summer Internship Applications
Summer is around the corner, which means we are seeking law student(s) for a paid...
Read More >>>An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute
What does Benjamin Franklin have to do with trademark protection...
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