Many business owners may not realize that if they deal with tangible goods, they can...
Read More >>>Monthly Archives: May 2021
Can You Change a Trademark?
The following is an edited transcript of my video, Can You Change a Trademark? Brands often evolve over time, and sometimes brand names...
Read More >>>What is a Likelihood of Confusion?
In trademark applications and disputes, a common issue is whether or not there is a likelihood of confusion. In this segment, Erik breaks...
Read More >>>Amazon Brand Registry for trademark applicants
The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners....
Read More >>>Celebrating Three Years of Tricks of the Trade(mark)
Time flies when you are having fun! In a special episode, Erik reflects on three...
Read More >>>What does a trademark portfolio look like?
A portfolio of trademarks entails multiple brand names, logo, slogans, and/or other source indicators protected...
Read More >>>How to Monitor for Trademark Infringements
The following is an edited transcript of my video, How to Monitor for Infringements. In...
Read More >>>Bold Brands Are Like Bees to Pollinate Marketing
What does bee pollination have to do with marketing? In this episode, Erik explains this...
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