I love baseball! And baseball trademarks! To succeed in baseball,...
Read More >>>Monthly Archives: May 2020
Brand Management Checklist for a Time of Crisis
As all businesses are facing crisis right now due to COVID-19, Erik shares some keys...
Read More >>>20 years of trademarks, and still learning!
The following is an edited video transcript. For the full video, see below. The world...
Read More >>>The bold brand building palette
An artist has a palette of colors to choose from. Businesses, when creating new brand, have a palette of naming tools to use...
Read More >>>How Does a TTAB Dispute Differ from Litigation?
What makes a dispute at the Trademark Trial and Appeal Board (TTAB) of the USPTO...
Read More >>>Keeping a Brand Centered in a Time of crisis
Erik discusses six tools for brands to stay centered amidst a crisis, be it coronavirus...
Read More >>>Tips for keeping a brand centered in the midst of coronavirus crisis
In this brief video, I share six tools for brands...
Read More >>>How to Check USPTO Trademark Registration Renewal Dates
Learn about trademark registration renewal dates at the USPTO in this brief video:
Read More >>>What makes my book unique? 20 years of helping businesses build bold brands, while buildin...
I wrote Building a Bold Brand: The foundations of trademark...
Read More >>>Brand management checklist for a time of crisis
To remain prepared amidst a crisis such as the global coronavirus pandemic, a brand can...
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