A single trademark has great value to a business and brand. A protected trademark has even more value. A portfolio of protected trademarks...
Read More >>>Monthly Archives: August 2019
The Brand Strength Grid for trademarks
Erik Pelton discusses the characteristics of strong trademarks and weak trademarks, and USPTO registration. For more details on the Brand Strength Grid, see.
Read More >>>You don’t need any of these things to protect your trademark
Are you wasting your precious resources when trademarking your brands...
Read More >>>How to stay up to date with trademark developments at the USPTO
There has been a lot going on at the USPTO...
Read More >>>Three Keys to a Strong Brand
Strong and bold brand names are much more creative – and generally more protectable legally. Erik Pelton shares three steps to creating a...
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