With more than 20 years of experience in the field of trademarks, Erik Pelton shares the three biggest mistakes that he sees businesses...
Read More >>>Monthly Archives: July 2019
How close can my trademark be to one that already exists?
When creating a trademark, should you come up with a name that’s completely original and...
Read More >>>Trademark protection: A marathon, not a sprint
Why trademark protection is much more like a marathon than a sprint: More Trademark Visuals...
Read More >>>Growth of new US trademark application filings slowed in first half of 2019
The first half of 2018 saw a large increase in...
Read More >>>Why trademarks are a level playing field for small and big businesses
There is a level playing field for trademarks — small...
Read More >>>Boring vs. Bold Brand Names
Is your brand name bold? Learn what makes a bold name, and why bold brand names are entitled to more protection under trademark...
Read More >>>Why trademarks are like plants
There are many analogies that apply to growing and nurturing a plant that are also applicable to trademarks. You will have to listen to this podcast and find these out. Some great learning here.
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