These tools are often used to build creative and bold brands with strong legal protection: alliteration pun rhyme portmanteau telescoping double entendre incongruous...
Read More >>>Monthly Archives: June 2019
Does your trademark lawyer practice what they preach?
If your attorney’s brand isn’t strong and protected, why entrust your business’ brand to them?...
Read More >>>Six Steps to Building a Strong Brand
A business that follows these six steps will be on its way to having a strong brand. 1. Choose a great name –...
Read More >>>Trademark and Copyright Provisions in Contracts and Agreements
Are you sure that you own the rights to the...
Read More >>>Trademark protection is more important than ever. Here’s why:
Brands are becoming even more ubiquitous in our lives given...
Read More >>>Launching a new brand without solid trademark protections is a huge risk
Peltonism: Launching a new brand without solid trademark protections is like...
Read More >>>Five Things My Top Trademark Clients Have in Common
Learn from the best as former USPTO examiner Erik Pelton shares the trademark practices and...
Read More >>>Trademark Influencers
Everyone wants to be an influencer, a fast-growing trend, which is easily substantiated by the trademark database search. In this podcast, Erik explores...
Read More >>>The Bold Brand Scoresheet: How protected is your brand?
Does you business have a protected bold brand, or does it have lots of work...
Read More >>>USPTO trademark registration expends the geographic reach of a brand’s protection
A USPTO trademark registration expends the geographic reach of a...
Read More >>>
