Peltonism: Bold brand names separate themselves with unique, creative, and suggestive...
Read More >>>Monthly Archives: March 2019
Keeping Good Trademark Records
Former trademark attorney discusses why and how to keep track of important trademark records, to help with the trademark registration process and in...
Read More >>>Case Study: Tricks of the TRADE(MARK)
What are the steps for a trademark from its inception to fruition? Listen to this podcast and to Erik discussing these steps for...
Read More >>>Spring: a time of renewal and growth (for trademarks)
As spring arrives, it is a wonderful time to tend your brand garden. For more...
Read More >>>The most rewarding part of my job is….?
Peltonism: Watching a client’s brand grow from a seedling to new to a registered trademark...
Read More >>>Great Trademarks Are Everywhere
If you look around, great trademarks and creative brand names are everywhere.
Read More >>>Improving the odds for your trademark application
In this podcast Erik shares three key insights to improve the odds of your trademark application.
Read More >>>Recent Client Registrations, Vol. 122
Here is another update of recent Erik M. Pelton & Associates client trademark registrations obtained from the public records of the USPTO so readers...
Read More >>>The key ingredient for resolving a trademark dispute
Resolving a trademark dispute make take negotiation, contract drafting and editing, correspondence, business decisions, and...
Read More >>>Beware of Trademark Scams – Redux
Directory listings and other scam offers use the public records from the USPTO to prey on trademark applicants and registration. In this video,...
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