Professional quarterbacks in the NFL are often the face of their franchise – the highest...
Read More >>>Monthly Archives: December 2013
Anatomy of great branding: the Heinz keystone
At a recent hockey game, I stumbled upon some brilliant marketing and holistic branding. As...
Read More >>>Recent logo failures: UNH, Appalachian State, and National Reconnaissance Office
Not all logo changes are necessary. Not all logo changes...
Read More >>>It's the most wonderful time of the year: Conducting an Annual Trademark Audit!
At the end of each year, it is wise to...
Read More >>>Recent client trademark registrations LXII
Here is another update of recent client registrations from the public records for readers to...
Read More >>>Trademark protection: a marathon, not a sprint
Protecting a trademark has some of the characteristics of running a marathon. Here’s why: You...
Read More >>>Can a fantasy football team name be protected as a trademark?
Can the owner of a unique and creative fantasy football...
Read More >>>More trademark scams: Trademark Owner's Digest
New scams targeting owners of trademark applications/and registration continue to proliferate. I’m still flabbergasted that...
Read More >>>Love it or Leave it: Amazon logo
Amazon recently made headlines when, in an interview on 60 Minutes®, its founder Jeff Bezos unveiled a project whereby Amazon aims to make...
Read More >>>Great logo trend: using whitespace
More and more logos seem to be using the whitespace to tell part of the story; sometimes obvious, sometimes more subliminal. See below...
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