As you may know, last month marked my fifteenth year in private practice filing trademark applications for clients. Over that time, I have handled many nontraditional trademarks. I even coined and registered the slogan, The Nontraditional Trademark Lawyers®!
Here are some of the nontraditional registrations obtained on behalf of clients:
The mark consists of the three dimensional configuration of a building featuring a stepped front and a three dimensional package of fries appears on the top step, a three dimensional beverage cup with straw appears on a step below the fries, a three dimensional hot dog appears on a step below the cup, and a three dimensional hamburger appears on the bottom step; the dotted lines in the drawing are not a part of the mark but are intended to show the position of the mark on the building.
The mark consists of a three-dimensional configuration of piece of jewelry in the shape of an infinity symbol and a heart
mark used as background on product packaging
The mark consists of the configuration of a lumbar support cushion.
The mark consists of the configuration of a roof; the matter shown in broken lines merely shows the positioning of the mark and no claim is made to it.
The mark consists of the color blue in a horizontal stripe applied to the center of a rectangular license plate
The mark consists of the configuration of a bottle used as a container for tequila and containing a totem with a stylized face on it on the inside of the bottle.
The mark consists of three dimensional gates featuring one large span with the wording “EDEN CENTER” underneath and two small spans on each side.
The mark consists of the non-functional elements of a three-dimensional ice cream cup costume consisting of a hot pink cup with light green spiral designs, a dark pink rectangle near the top of the cup, white and black eyes, a light pink smile, hot pink arms and hands, green legs extending from the bottom of the cup, and a light pink ice cream swirl atop the cup.
In addition, several more nontraditional mark applications filed by our firm are pending.
